Ruslan Kravchuk

Strategic People & Culture Leader
Tokyo, JP.

About

Highly strategic and impact-driven People & Culture leader with nearly a decade of experience spearheading HR initiatives in fast-paced tech environments across Europe. Proven expertise in organizational design, talent acquisition, and cultural transformation, consistently delivering measurable results such as 95% headcount growth and significant improvements in retention and eNPS. Seeking global TA/HR leadership roles in Tokyo- or EU-based tech companies where a remote-first and culturally aligned approach can drive significant business impact.

Work

Playson
|

Head of People & Culture (Head of HR/Executive HRBP)

EU, Remote, EU

Summary

Led and scaled the People function for a remote-first B2B tech company with 200 FTE and a 15-member team, partnering with leadership to drive talent, engagement, and cultural transformation through data-informed practices that enhanced SDLC and TTM.

Highlights

Drove 95% headcount growth within one year, primarily at senior/staff level, by leading EMEA-wide TA function, building an 8-member TA team, and optimizing time-to-hire by 24% through CRM and dashboard implementation.

Spearheaded the transition to a Spotify-inspired flat organizational structure, improving SDLC and reducing time-to-market, and oversaw end-to-end hiring strategies across EMEA, LATAM, and APAC, including high-scale cultural/operational transitions for acquired game studios.

Designed and launched a 9-box matrix-based performance review system and company-wide engagement/pulse surveys, coaching senior managers on OKRs and DEI engagement to align teams with strategic priorities and track progress.

Implemented HiBob HRM system and CRM automation for recruitment, deployed feedback/budget management tools, and led compensation planning and global salary benchmarking across 15 countries during high-growth phases.

Championed global cultural alignment across 15+ countries during rapid scaling and crisis transitions, improving retention by +10pp YoY and increasing eNPS by 140% through strategic relocation programs and mental health support.

Livingston Research
|

HR Lead

Kyiv, Kyiv, Ukraine

Summary

Served as a strategic partner to founders of a B2C EdTech company, scaling product, marketing, and operations teams globally while integrating HR as a critical function to attract, engage, and retain top talent for 150 FTE.

Highlights

Supported 5x company growth, tripling team size within two years by designing internal HR and onboarding frameworks from scratch.

Reduced employee turnover by 20% and improved eNPS by 40 points through strategic HR initiatives and talent management.

Sourced and successfully hired top executive talent across key departments, directly contributing to organizational leadership and growth.

Livingston Research
|

Recruitment Manager

Kyiv, Kyiv, Ukraine

Summary

Built and scaled a freelance workforce to over 4,000 contractors within one year by redesigning the strategic hiring funnel, automating processes, and enhancing onboarding.

Highlights

Reduced time-to-hire by 24% and increased hire rate by 35% through strategic hiring funnel redesign and automation.

Boosted freelancer platform engagement by 15% by implementing a success enablement team and optimizing user experience.

Designed and implemented fraud prevention logic, safeguarding platform integrity and ensuring high-quality contractor engagement.

Education

KNUTE
Kyiv, Kyiv, Ukraine

Master's Degree

International Economics

KNUTE
Kyiv, Kyiv, Ukraine

Bachelor's Degree

International Economics

Future Leaders Exchange Program
Arizona, Arizona, United States of America

Program

Awards

EGR “Employer of the Year” Award

Awarded By

EGR

Received industry-recognized award following successful EVP strategy design and rollout, showcasing excellence in employer branding and talent attraction.

Languages

Japanese

Basic

English

Fluent

Ukrainian

Native

Russian

Fluent

German

Basic

Certificates

Operations Manager

Issued By

Felicia Guity

Leadership Training Courses

Issued By

Hill Training Ltd

Indigo Tech Recruiters School

Issued By

Ukraine

Employer Brand Management

Issued By

LABA, Ukraine

Human Resources Management

Issued By

LABA, Ukraine

7 Habits of Highly Effective People Course

Issued By

American Councils Ukraine

Skills

HR Systems & Tools

HiBob HRM, Jira, Confluence, LinkedIn Recruiter, Employer Brand Platforms, Miro, BambooHR, Ashby, Recruitee, BreezyHR, Cleverstuff, CRM Automation.

People & Culture Strategy

Organizational Design, Workforce Planning, Talent Strategy, EVP Design, Cultural Transformation, Change Management, DEI+BEL Frameworks, Performance Management, Engagement Surveys, Compensation Planning, Global Salary Benchmarking, Succession Planning.

Talent Acquisition

End-to-End Hiring Strategy, Senior/Staff Level Recruitment, Employer Branding, Recruitment Funnel Optimization, Time-to-Hire Reduction, Headcount Growth, Executive Search, Freelance Workforce Scaling.

Global HR Operations

Global Mobility, Crisis Management, Retention Improvement, eNPS Enhancement, Policy Redesign, HR Operations, International HR.

Leadership & Development

Team Leadership, Executive Coaching, Manager Development, Goal Setting (OKRs), Cross-functional Collaboration, Strategic Partnerships.

Data & Analytics

Data-Informed Practices, HR Metrics, Dashboards, Reporting & Analytics, KPI Tracking.